CHIGUDE CBO
Brand Design + UX/UI Design
Chigude CBO is a grassroots development organization in Malawi that works in the vital areas of education, rights, health, and environment. I built a brand identity & website for the organization to improve their communications with potential donors & volunteers.
Please note this is currently a work in progress!
PROJECT OVERVIEW
As a relatively new organization, Chigude CBO was looking for a fresh brand identity to speak to their vibrancy, dynamism, and capacity to co-create a brighter future with their community. A website that could demonstrate and speak to their unique strengths was a crucial component of their communications strategy. As they develop their fundraising strategies, a cohesive website is vital to inform and inspire confidence in potential funders.
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Chigude lacked a website to articulate their work to interested audiences, most notably potential volunteers and donors. This greatly hindered their ability to connect with vital sources of potential support.
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To design a website which inspires confidence and investment from prospective volunteers and donors, while educating and updating them on Chigude CBO’s values and work
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UX and graphic designer from conception to delivery
Discussing organization vision and ambitions, creating dynamic brand identity, conducting competitive audit on similar organizations’ websites, developing paper and digital wireframes, translating wireframes into responsive Wix site, conducting usability studies, accounting for accessibility, and iterating on designs
RESEARCH
Summary
I created personas, user journey maps, and conducted a competitive audit to assess how to best serve the needs of users.
Users needed clear avenues to find information about the organization, ways to volunteer, and streamlined, trustworthy methods of donating.
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Pain Points
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Some organizations do not have a streamlined built-in donation method on their site
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Some organizations build their website and do not update it for a long time, leaving users wondering if they are still active
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Some organizations do not have clear and efficient options for contacting them
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Some organizations, in trying to display all their efforts, have a rather overwhelming information architecture or visual displays, making it hard for users to easily understand their work
*Please note as Chigude CBO did not yet have a website, pain points were determined from competitor sites.
User Persona: Blair
‘As a busy young professional passionate about community development, I want to be able to donate to grassroots organizations digitally so that I can do my part to support organizations doing meaningful work.’
User Journey: Blair
Mapping Blair’s User Journey illuminated the importance of a clear, efficient, and completely digital donation process. A website that makes donation processes accessible from the very beginning, as well as provides ample information on the org’s work, could make donating a quick and easy way for users to support Chigude CBO.
☉ Problem Statement
Blair is a busy young professional passionate about grassroots community development who needs a streamlined way to donate to NGOs, because she wants to do her part to support organizations doing meaningful work, but doesn’t have the time to volunteer.
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☞ Hypothesis Statement
If Blair can donate easily through the Chigude CBO website, then she can readily support them in a way that best suits her current situation, as she feels she is too busy to volunteer.
WIREFRAMES, MOCKUPS, + PROTOTYPES
Paper Wireframes
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Digital Mock-ups
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*Please note that while we are currently using stock images, the aim is to get high quality photos from Chigude CBO soon.
WHICH BRINGS US TO THE PRESENT →
We are currently conducting a usability study for the website to see what is supportive to users’ journeys and what could use work.
We are also in the process of choosing which donation program to use on the site, so that function is yet to be sorted.
As a communications team, we will be working closely with Chigude to build out the site copy to embody Chigude’s dynamic, inviting, and strong ethos.
STAY TUNED FOR WHAT’S TO COME!
Please note the subsequent sections will be completed as the project continues ☺
USABILITY STUDY
We will assess what is working well for users and what could be improved.
Point 1
Point 1 Overview
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Point 2
Point 2 Overview
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Point 3
Point 3 Overview
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The Updated
KEY MOCKUPS
INTO A HIGH-FIDELITY PROTOTYPE
Here you will find an overview of the alterations and updates made to enhance the product.
You will be able to view the updated prototype here.
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ACCESSIBILITY CONSIDERATIONS
I am integrating the following elements to account for accessibility needs. More tools and suggestions for increased accessibility are most welcome.
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Color contrast was considered to ensure legibility and accessibility
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*In progress
Image descriptions are being included to ensure users employing relevant accessibility tools can get a better understanding of the site
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*In progress
We are ensuring heading definitions are clearly defined so screen readers can easily navigate the site
TAKEAWAYS
Impact
The impact will be assessed once the project is complete.
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What I Learned
Learnings will be listed here.
SUGGESTIONS FOR NEXT STEPS
Suggestion 1
Suggestion 1 details will go here.
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Suggestion 2
Suggestion 2 details will go here.